Amazon Prime has an estimated 200 million subscribers. In 2020, it launched Walmart+, an Amazon Prime competitor, which analysts estimate hosts 11 million subscribers. This move to the metaverse is another step in Walmart’s effort to become a digital brand. In Walmart’s Universe of Play, users can explore toy worlds and play interactive games to earn coins and purchase digital goods. Walmart Land features fashion, beauty and entertainment-based interactive experiences, including virtual concerts by Madison Beer, Kane Brown and Yungblud. Walmart will launch two metaverse experiences in Roblox, a gaming platform with 52 million daily users that caters to teens and pre-teens, Walmart announced today (Sept.
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